Wednesday 4 December 2019

Feed Additives Industry Landscape


Feed Additives are defined as the products which are used widely in animal nutrition. They have a wide variety of functions such as providing enhanced digestibility, providing produce and feed better and higher quality and improving the overall health of the animals. Feed additives are of 4 basic types, sensory additives, nutritional additives, zootechnical additives, and coccidiostats and histomonostats.




Sensory additives are which help in increasing and stimulating the appetite of the animals, nutritional additives are additives which provide those nutrients to the animals, which it has a deficiency of, zootechnical additives improve the nutritional content of the feed being provided to the animal and coccidiostats and histomonostats are types of antibiotics which are added which have the purpose to kill any bacteria or protozoa in the feed. Feed additives due to their many benefits are available for different animal species such as poultry, swine, ruminants, and aquaculture.

Current Scenario in Feed Additives Space:


1) Usage of feed additives to increase in emerging economies


In recent years, the demand for good quality produce has majorly being realized from the emerging countries of MEA and the Asia Pacific. The demand for feed additives is stemming from the fact that these emerging countries are witnessing an increase in the demand for good quality meat products and also because there has been substantial growth in disposable income as well. A rapidly evolving economy is leading to greater purchasing power among the population which is leading to increasing meat consumption and production. Furthermore, with some key players involved in bringing improvements and natural ingredients in feed additives, the feed additives market is poised to grow at a good rate in the upcoming years.   

2) Varieties: the success mantra for animal feed 


There are many different forms and varieties of animal feed products available in the market which has gained traction among the livestock farmers. The growing awareness among the livestock owners of the nutritional content and substances used in animal feeds has majorly led those preferring products with various nutrients and organic compounds rather than artificial in their animal feed products, therefore, manufacturers are continually working towards adding value and variety to their product ranges. Concerning quality and functional ingredients, natural and compound feed additives options are the key priorities for the animal feed producers. Also, the type of nutrients and components available in the animal feed has emerged as one of the prime factors among the livestock before deciding a particular brand. Currently, Compound feed additives are popular in the feed additives market and key players like DSM are providing their compound based feed additives.

3) The rising popularity of different varieties of feed additives


Livestock owners these days prefer better and advanced quality additives for an animal feed so that the animals can get proper nutrition as well as good overall health. Livestock owners want the best available products to add in the feed so that the quality of feed and the produce can increase. This demand is facilitated by all the new product launches in the past few years and investments made in the market. In 2017 a company Cargill Inc. partnered with a European phytogenic company Delacon, which specializes in natural additives for animal feed. Recently, in July 2019 A Polish Company Vetphage Pharmaceuticals which is an arm of the Polish biotechnology company Proteon Pharmaceuticals Group has launched two liquid feeds for the poultry industry. 

This liquid feeds Bafasal and Bafasal+G are special feed additives with the presence of bacteriophages which helps prevent bacterial infections in poultry. Players like DSM have launched a product that contains a combination of three essential oils thymol, eugenol, and piperine which help in ensuring a proper release of bioactive along the gastrointestinal tract. Also, a company Indian Immunologicals Limited which is a subsidiary of the National Dairy Development Board has launched new feed additive Calsagar which is a much better supplement than others and it contains both vitamins and minerals. Owing to the increasing demand and changes in the industry there have been some changes by the players such as Biorigin a company that has produced a natural based feed additive ProWean which provides immunity, intestinal health and complete nutrition to weaning animals. New players like Layn Corp which have entered this market recently are selling antioxidant based feed additives. Thus, increasing the participation of big players along with the entrants of new players in the food additives segment in introducing better and organic feed additives is set to propel the feed additives market growth.

4) E-commerce: Increasing feed additive sales 


Booming e-commerce in both developed and developing countries is revolutionizing animal feed additive sales. The rising propensity of livestock owners towards buying feed additives products via online stores is encouraging new players to enter into the food additives segment. In June 2019 a company Anpario said that it will be entering the online market so that commercial farmers and livestock owners can buy the feed products more conveniently and easily.

Conclusion:-


Currently,  compound feed additives hold a significant share in the global feed additives market and are anticipated to witness a fast growth rate in the upcoming years due to the burgeoning demand from emerging countries. With respect to feed additives market trends, it is anticipated that organic and natural feed additives will flourish in the upcoming years with demand being generated from developed regions. The growing need for proper nutrition which is linked to good quality produce will continue to play a central role in driving the feed additives industry and will attract a lot of new entrants via online distribution channels and new entrants who will bring new and better changes in the formulation of these additives. Thus, the market will remain competitive in the upcoming years and despite falling birth rate in developed regions, it is projected to show modest growth in the upcoming years. More information on global feed additives market on https://www.knowledge-sourcing.com/.


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